por davidgp el 06/11/2005

Me acabo de comprar “Blink” en mi librería favorita de Florencia. El libro está escrito por Malcolm Gladwell, autor de “The Tipping Point”, que debe ser un libro muy bueno por que lo ponen por las nubes en la contraportada. Realmente la primera vez que oí hablar del libro fue a través del podcast de IT Conversations, donde entrevistarón al autor y me pareció interesante. Después, vi como uno de los miembros de Microsiervos le gustaba el libro (no me acuerdo cual, y soy demasiado vago para buscarlo ahora ;-)), ya os contaré mi opinión cuando lo termine… De la contraportada:

An art expert sees a ten-million-dolar sculpture and in a flash realizes it is fake. A fire-fighter makes a split-second decision to get out of a blazing building just before it collapses. A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together. A police officer reads a life-or-death situation in the heat of the moment. A speed dater suddenly clicks with the right person…

Blink is all about those moments when we ‘know’ something without really knowing why, and how this ability is one of the most powerful we posses. A snap judgement made very quickly, Malcolm Gladwell reveals, can actually be far more effective than one made deliberately and cautiously. By blocking out what’s irrelevant and focusing on narrow slices of experience, we can read seemingly complex situation in the blink of an eye – and discover a radically new way of understanding the world.


This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makes in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of ‘blink’ could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.

You’ll never think about thinking in the same way again.


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